Most web­site own­ers are aware of the import­ance of gain­ing one way links to their site from other web­sites when it comes to influ­en­cing how high Google ranks pages from their web­sites in its SERPS (Search Engine Res­ults Pages).

Google’s PageR­ank™ in a Nut Shell!

For those not in the know, Google assigns a value called a PageR­ank™ value on a scale of 0–10, to every page it indexes across the web. The higher the PageR­ank value a web page is assigned, then the higher Google per­ceives the sub­ject mat­ter of that page to be against its actual con­tent. This in turn leads to a higher pos­i­tion­ing of the page within its SERPS, when people search using a term that it believes to be rel­ev­ant to the page in question.

To illus­trate;

Com­pany A is a Truck Deal­er­ship in the city of Any­town; has a web page which has been assigned a PageR­ank of 4 by Google. Com­pany B, also a Truck Deal­er­ship loc­ated in Any­town, has a web page with a PageR­ank value of 2.

Along comes Mr. Buyer who gets him­self on the web and starts search­ing in Google for a ‘truck deal­er­ship’ in his homet­own of Any­town.

Up pops the first page of res­ults of what Google feels are rel­ev­ant res­ults to his chosen search phrase of “Truck Deal­ers in Any­town”. Close to the top of this ini­tial page of res­ults, is a ref­er­ence to the web page of Com­pany A. A little fur­ther down the page, per­haps even on page 2 of Google’s SERPS, is lis­ted a ref­er­ence to the web page of Com­pany B.

How­ever like many people, Mr. Buyer never makes it onto page 2 of Google’s SERPS as he’s already clicked through to the web­site of Com­pany A which he found on page 1. Com­pany B losses out because it’s web page pos­i­tion in Google’s SERPS is lower than Com­pany A . This is due (for the pur­poses of this exer­cise any­way) to the dif­fer­ences in the PageR­ank val­ues of their respect­ive web pages.

With me so far on this? Get the idea?

How Google cal­cu­lates PageR­ank val­ues is a closely guarded secret, but it is widely known that it ana­lyses the num­ber of in-bound, ideally one-way; web hyper­links that point to a par­tic­u­lar web page from all other web­sites. It sees these ‘back links’ as they are called, in a sim­ilar fash­ion to ‘votes’. The more votes a web page has, the higher it’s PageR­ank value and the higher it’s pushed up the rankings.

You can check the PageR­ank value for any page on your own web­site using the PR Checker tool at http://prchecker.info

The Big Question

Hav­ing under­stood this concept and hav­ing seen the influ­ence that back-links have on the pos­i­tion of a web pages in the SERPS; search engine mar­keters know that time spent on build­ing, good qual­ity and one– way, in-bound links to a web site; is time well spent when it comes to boost­ing a site’s pos­i­tion within the SERPS.

So as a web­site owner your­self, des­per­ate to improve your site’s search engine rank­ing pos­i­tion; how do you go about cre­at­ing good qual­ity back-links to your own website’s pages?

To answer this ques­tion, take a look at the fol­low­ing use­ful pages on the web.

Five Use­ful Art­icles on How to Gen­er­ate Back-Links to Your Website

1. 10 Link Build­ing Strategies for Higher Search Engine Rankings
2. 101 Ways to Build Link Popularity
3. Five Link Build­ing Strategies That Work
4. 10 Link Build­ing Strategies For New Web­site Or Busi­ness Owners
5. 10 link bait strategies to build links and drive traffic

So there you have it. Five links to use­ful art­icles on the web that give you some tips and tech­niques you can use your­self to build in-bound links to your site.

If you have any more, please feel free to post them below.

Other Posts Sim­ilar To This One

• Does Your Busi­ness Web­site Need Search Engine Marketing?