Top 12 Tips for Happy Emailing

With rel­at­ively few excep­tions it can be said that email is a staple tool in most people’s com­mu­nic­a­tions mena­gerie both at home and at work and we’re now well into a work­ing gen­er­a­tion whom have no exper­i­ence of a world without email.

Lies, Damned Lies, and Stat­ist­ics: Google Shows Us the Way

There are three kinds of lies: lies, damned lies, and stat­ist­ics.” Ben­jamin Dis­raeli once fam­ously quoted.
This is one of my favour­ite quo­ta­tions that I often drop into con­ver­sa­tion when I’m presen­ted with a load of stats which may look great at first glance: par­tic­u­larly if presen­ted in a pie-chart or line graph format, but […]

Those Light Bulb Moments Really Make My Day

Don’t you just love it when all your hard work pays off and you can phys­ic­ally see the ‘penny drop’ with a cli­ent as they sud­denly have one of those ‘light bulb moments?

That’s what happened last week when I spent a couple of hours train­ing a cli­ent, a firm of soli­cit­ors in York, on their […]

Inter­rup­tion Mar­ket­ing Vs RSS Feeds

Excuse me, can I just ask you to stop what you’re doing whilst I attempt to sell you some­thing that you may not be inter­ested in, open minded about or recept­ive to?
If you’re in busi­ness for your­self you prob­ably get a fair amount of unso­li­cited tele­phone sales calls, emails and mail shots on a daily […]

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