Little Known Ways to Get Refer­rals for Your Net­work­ing Peers

How to encour­age the mem­bers of your weekly or fort­nighly net­work­ing group to recom­mend your busi­ness to oth­ers and vice versa.
Pre­pare the Way For­ward
Before I start, here are some ground rules that each mem­ber of the group should adopt:

Get to know the busi­nesses of your fel­low group mem­bers through One-2-Ones or even by test­ing their products/services […]

Inter­rup­tion Mar­ket­ing Vs RSS Feeds

Excuse me, can I just ask you to stop what you’re doing whilst I attempt to sell you some­thing that you may not be inter­ested in, open minded about or recept­ive to?
If you’re in busi­ness for your­self you prob­ably get a fair amount of unso­li­cited tele­phone sales calls, emails and mail shots on a daily […]

Page 1 of Google for Only £75 per Month

One of our web host­ing cli­ents emailed me today say­ing that he’d received a cold called from a search engine mar­ket­ing com­pany prom­ising to get his web­site lis­ted on page 1 of Google’s search res­ults pages (SERPS) for “only” £75 per month.
The cli­ent wanted to know if it was a “good deal” or a com­plete rip […]

Social Media Mar­ket­ing: The Future of Marketing?

Today I’ve been to a half day sem­inar at a local hotel organ­ised by Busi­ness Link, the UK government’s busi­ness sup­port quango which was to my delight, free!
This fact, the sub­ject mat­ter and its prox­im­ity to our office, was a major motiv­at­ing factor for me to attend.
By the way, as a side note: the hotel […]