I Will Pay You for a Link on Your Website
From time to time I receive emails out of the blue asking me how much I would charge for a text link on my site.
Perhaps you’ve received similar emails yourself and have been tempted. After all it sounds like easy money doesn’t it? But hang on a mo, there’s a catch, so before you [...]
In the world of bricks and mortar retail shopping the location of a shop is quite often the key to its success if it’s going to benefit from passing footfall.
Similarly some types of businesses such as factories and distribution centres, understand it is essential to locate themselves close to a motorway junction in order [...]
Previous posts on this Blog have introduced the concepts of ‘Search Engine Optimisation’ for your website and its value as a marketing strategy.
To continue with this theme, in this post I’m going to get under the bonnet to give you a basic undertanding of the mechanics of how the search engines work.
Understanding what a search [...]
Build it and they will come! Or will they?
In its latest report on the matter the UK National Statistics office states that based on non-seasonally adjusted data, the average weekly value of internet retail sales in March 2009, as a percentage of total retail sales, increased by 14 per cent compared with a year earlier.
That works out at an average of £171.9 million [...]
Page 1 of Google for Only £75 per Month
One of our web hosting clients emailed me today saying that he’d received a cold called from a search engine marketing company promising to get his website listed on page 1 of Google’s search results pages (SERPS) for “only” £75 per month.
The client wanted to know if it was a “good deal” or a complete [...]
Do I need Search Engine Optimisation (SEO)?
Today’s post is from guest blogger Suraj Sodha who runs the small business directory CityLocal Brent in the UK. In this article he gives us an insight into the techniques associated with Search Engine Optimisation in the context of the small business owner.
Search Engine Optimisation (SEO) is one of the biggest ‘grey areas’ in online [...]
“You’re writing a what?!”
“Why are you doing that then?!”
Just two of the responses I got from less ‘marketing literate’ business people when I told them I was a blogger!
“Oh, I haven’t got time for all that” was another comment, and “no-one would find my business that interesting” was yet another. These were comments gained [...]
A Blog is for Life, Not Just for Christmas
A blog on any website can be a great asset in helping a business generate traffic to its website, building site loyalty and communicating with customers. But how do you go about getting one off the ground?
One of the requests we often get from our clients is “Can we have a blog on our website?”. [...]
Why Use Blogging as an Online Marketing Tool
If there’s one Internet marketing technique that is on every website owners lips, it’s ‘blogging’. But why should you bother?
Blogging is a concept that started in late 90s. It used to be a way to comment on an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the [...]
